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      <image:title>Carrie Collins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Carrie Collins</image:title>
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    <loc>https://how-optimize.com/amy-burford</loc>
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    <lastmod>2023-03-09</lastmod>
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      <image:title>Amy Burford - Strategic and adaptable problem-solver who gets things done.</image:title>
      <image:caption>A high energy change agent with a swiss army knife skill-set to find and unlock value, Amy drives profitable growth while coaching and motivating teams to navigate change. Her expertise spans product management, operations, general management, sales, and entrepreneurship. Amy began her career with Lucent Technologies, transforming professional services to a fee-for-service model prior to transitioning into sales.  After a decade in the telecommunications industry, Amy moved to the technology industry where she made the transition to sales management and customer engagement for a natural language automation SaaS vendor. As a result of unprecedented year-over-year growth, she was promoted into management to increase the contribution margin.  This experience resulted in her leading several start up acquisitions, including one of a customer experience software company to Verint Systems in 2017. Most recently she has expanded her expertise to the financial industry where she has guided teams though digital transformation and is passionately supporting organizational change for a Fortune 500 company.  Amy is a lifelong student and enthusiastic seeker.  She leverages her experience and certifications while guiding teams and individuals through change management.  She is credentialed as a “Navigating Challenging Dialog Facilitator”, an Associate Certified Coach (ACC) by the International Coaching Federation and certified as a PROSCI change management practitioner.</image:caption>
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      <image:title>Amy Burford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Amy Burford</image:title>
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    <loc>https://how-optimize.com/carolyn-stefanco</loc>
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    <lastmod>2022-01-10</lastmod>
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      <image:title>Carolyn Stefanco</image:title>
      <image:caption>Following two decades as a tenured professor of history, Dr. Carolyn J. Stefanco served as dean, vice president, and president in both public and private American universities. Her experience ranges from campuses in a large public system to private liberal arts colleges, and includes leadership positions at a polytechnic, a women's college, and an Hispanic Serving Institution. Along with the vast array of roles she has held in U.S. and global higher education, she is renowned as an expert in women's leadership, in international education, and in nonprofit governance. She is active in multiple arenas of women's leadership and diversity, equity, and inclusion. Carolyn has founded numerous programs to support women's career advancement, including the Women's Leadership Institute at The College of Saint Rose, where she recruited an accomplished advisory board and led the effort to have Saint Rose selected as one of only six institutions of higher education in the U.S. in the BOLD Women's Leadership Network. She raised millions of dollars to launch initiatives to prepare diverse young women for leadership in their professions and communities. A sought-after speaker on women's issues, she publishes regularly in popular and scholarly venues. She recently received a Helen Gurley Brown Genius Award in recognition of her decades of achievement. Carolyn began her work as an Executive Coach in 2010, and her clients have held leadership positions at institutions such as Arizona State University, Franklin and Marshall College, LaGrange College, Philadelphia College of Osteopathic Medicine, the University of Wyoming, and William and Mary; and in global corporations.</image:caption>
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      <image:title>Carolyn Stefanco</image:title>
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